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,Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institution path (Gartner Industry Research 2012). A growing number of retail and wholesale companies have started to sell goods through online channels (Rask and Kragh 2004; Yang et al. 2007; Zentes and Rittinger 2009; Rittinger and Zentes 2012). For many companies, establishing an online channel poses a majo
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Overall Conclusions,as been described as ever increasing (Waarts and van Everdingen 2006), the advent of online retailing is one of the most important changes in the evolution process of retailers in the last two decades. Moreover, the majority of studies in the sector of IB literature have been conducted in the contex
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Matthias SchuPublication in the field of economic sciences.Includes supplementary material:
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978-3-658-21519-4Springer Fachmedien Wiesbaden GmbH 2017
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