方言
发表于 2025-3-21 16:39:21
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Gentry
发表于 2025-3-21 20:52:29
Controlling and Change Management,with respect to strategic and organisational changes. We also reflect on the need to pay special attention to the development of competencies in controlling not only in relation to business knowledge but also to communication skills and the ability to ask critical questions.
DIS
发表于 2025-3-22 02:44:46
Managing Brands in an Ever-Changing Media Environment,ntion, elicits positive emotions, conveys the relevant information, and establishes brand knowledge in consumers’ minds. This chapter provides a comprehensive set of communication tactics that help to design effective brand communication in today’s dynamic media environment.
宫殿般
发表于 2025-3-22 04:42:33
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繁荣地区
发表于 2025-3-22 09:53:14
Change Management in Human Resources,ed, where change management should follow the rationality of HR. Second, some recent general business trends HR is exposed to will be presented, and the ways in which these trends are likely to affect change management will be discussed. The chapter finally subsumes these conceptual ideas under a more abstract dynamization framework.
闪光你我
发表于 2025-3-22 13:43:44
The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Com This chapter discusses the role of social media influencers and influencer marketing in corporate communications. First, recent influencer marketing research findings are presented. Second, current issues in social media influencer effectiveness research are outlined. The chapter concludes with directions for future research.
ALIEN
发表于 2025-3-22 17:57:18
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书法
发表于 2025-3-22 22:35:15
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圆锥
发表于 2025-3-23 04:59:14
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IOTA
发表于 2025-3-23 07:11:58
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