OVERT 发表于 2025-3-23 10:17:03
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https://doi.org/10.1007/978-3-658-15407-3Public Relations; Public Diplomacy; Partial Least Squares; Structural Equation Modeling; Nation Branding移植 发表于 2025-3-23 21:22:18
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http://reply.papertrans.cn/63/6282/628172/628172_19.pngfrenzy 发表于 2025-3-25 01:13:41
Towards an integrative model of the country image, a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On this basis the author develops the four-dimensional ‘4D Model’ of the country image by integrating well-established concepts from national identity theory, attitude theory, and reputation management.