OVERT 发表于 2025-3-23 10:17:03

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先兆 发表于 2025-3-23 16:04:46

https://doi.org/10.1007/978-3-658-15407-3Public Relations; Public Diplomacy; Partial Least Squares; Structural Equation Modeling; Nation Branding

移植 发表于 2025-3-23 21:22:18

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frenzy 发表于 2025-3-25 01:13:41

Towards an integrative model of the country image, a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On this basis the author develops the four-dimensional ‘4D Model’ of the country image by integrating well-established concepts from national identity theory, attitude theory, and reputation management.
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查看完整版本: Titlebook: Measuring Country Image; Theory, Method, and Alexander Buhmann Book 2016 Springer Fachmedien Wiesbaden 2016 Public Relations.Public Diplom