频率 发表于 2025-3-21 19:08:42
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Paolo Coletti,Thomas AichnerProvides a complete overview on mass customisation theories and implementation strategies.Includes 11 examples of mass customization implementation in different sectors.Based on a marketing survey wit思想流动 发表于 2025-3-22 08:20:41
SpringerBriefs in Businesshttp://image.papertrans.cn/m/image/625218.jpgApoptosis 发表于 2025-3-22 09:33:19
Conclusions,action in finding products fitting their individual needs and preferences. Taking into account the importance of both price and delivery time, the role of stores has to be further investigated in order to find out how a company can build a working and profitable business model using mass customization.角斗士 发表于 2025-3-22 13:58:16
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Mass Customization,on of the customized good possible at a cost similar to products produced in mass production. Production and delivery times, as well as participation of the customer in the product‘s design, still remains an open issue.令人心醉 发表于 2025-3-23 00:19:51
Book 2011to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies haviSLAY 发表于 2025-3-23 05:26:36
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