TEMPO 发表于 2025-3-21 17:02:49

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Vulnerable 发表于 2025-3-21 23:44:42

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etidronate 发表于 2025-3-22 03:29:15

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难听的声音 发表于 2025-3-22 08:34:33

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CREEK 发表于 2025-3-22 08:49:49

Introduction,A quarter of a century ago Charles Scheme published a journal paper titled . The paper outlined the implications for marketers as the senses, minds and bodies of their customers age.

的’ 发表于 2025-3-22 13:11:15

,The ageing consumer — a historic perspective,The importance of older consumers and the techniques employed by marketers to capture their spending power are not new subjects.

交响乐 发表于 2025-3-22 17:12:24

,Population ageing — situation analysis,This chapter explains why, for the foreseeable future, population ageing will have a profound influence on the policies and decisions of governments and businesses.

A简洁的 发表于 2025-3-23 00:39:19

Introduction to physiological ageing,When marketers study older consumers, which is not that often, they are normally trying to understand how ageing changes people’s wants, attitudes and behaviours. What are the psychological effects of ageing that make a Baby Boomer act differently from when they were 20 years younger? Why don’t they behave the way their children behave?

VAN 发表于 2025-3-23 03:32:55

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巧思 发表于 2025-3-23 06:04:02

The ageing senses,As we age, the quality of our eyesight, hearing, touch, taste and smell alters. Invariably these changes result in a loss of sensitivity and precision of how we sense and react to the world around us.
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查看完整版本: Titlebook: Marketing to the Ageing Consumer; The Secrets to Build Dick Stroud,Kim Walker Book 2013 Palgrave Macmillan, a division of Macmillan Publish