疼死我了
发表于 2025-3-25 04:25:45
Decision Analysis,ll not describe in detail the various decision techniques that are used or have their roots in economics. For this we refer the reader to any text on managerial economics.. Rather, we concentrate on certain methodological issues involved in the analysis of marketing decisions.
aspersion
发表于 2025-3-25 08:02:32
The Economy,job successfully the manager needs to be well informed about the firm and its environment (buyers, distributors, competitors, resource usage inside the firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7,
同义联想法
发表于 2025-3-25 13:07:08
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pericardium
发表于 2025-3-25 18:54:38
Cost Analysis,s, in particular what it costs his firm to produce particular products and market them in particular ways. It helps if marketing management is able to assess independently the cost information supplied by accountants as data on which to base those marketing decisions. Let us consider an example to s
ingenue
发表于 2025-3-25 21:30:47
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未完成
发表于 2025-3-26 03:36:44
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饮料
发表于 2025-3-26 05:44:08
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竖琴
发表于 2025-3-26 12:28:06
Pricing, analysis of pricing policy starts by analysing the effect of price on the quantity demanded (the price elasticity of demand). Because the quantity demanded is related to the quantity produced, and because unit costs may be affected by the quantity produced, price changes may lead to cost changes. S
四目在模仿
发表于 2025-3-26 16:02:13
Promotion,scounts. All above-the-line promotional methods share the same general characteristic that they involve the purchase or use of services (and sometimes goods) in an attempt to increase or maintain sales (i.e. shifting the demand curve outwards or maintaining its position). Corporate advertising may b
分散
发表于 2025-3-26 19:10:40
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