Halloween 发表于 2025-3-21 18:29:02

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ARC 发表于 2025-3-21 20:40:54

,Marketing and Economics — the Connection,ct of study, aims to improve the marketing manager’s efficiency in doing this job. Economics, although often used in a task-oriented way, is not defined in such a way. Economics is the study of the satisfaction of wants through the use of scarce resources. It analyses the processes and consequences of this want-satisfaction in a scientific manner.

的染料 发表于 2025-3-22 02:00:48

The Economy,e firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7, we separate those parts of economic analysis which may be of use to the marketing manager in extracting information from his environment and interpreting it.

倾听 发表于 2025-3-22 07:34:58

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模仿 发表于 2025-3-22 10:25:13

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正式通知 发表于 2025-3-22 16:14:31

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钉牢 发表于 2025-3-22 17:52:30

Pricing,rice changes or changes in other elements of the marketing mix. The net effect of a price change (taking into account cost changes and competitive interaction) is evaluated in terms of the firm’s business aims.

导师 发表于 2025-3-22 21:29:42

Promotion, but the methodologies can on the whole be applied to all above-the-line methods. Economic analysis has been applied to the more theoretical issue of the conditions in which it is worthwhile engaging in promotion and to the empirical issue of the productivity or yield of advertising.

GUILT 发表于 2025-3-23 05:25:52

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minion 发表于 2025-3-23 06:21:28

Merlin Stoneool. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion978-94-6351-053-0
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查看完整版本: Titlebook: Marketing and Economics; Merlin Stone Book 1980 Merlin Stone 1980 Advertising.brand.Distribution.innovation.market segmentation.marketing.