dejected 发表于 2025-3-21 19:32:25

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火花 发表于 2025-3-21 21:46:50

Marketing Transformation: Marketing Practice in an Ever Changing World978-3-319-68750-6Series ISSN 2363-6165 Series E-ISSN 2363-6173

Intend 发表于 2025-3-22 03:53:15

https://doi.org/10.1007/978-3-319-68750-6Academy of Marketing Science (AMS); AMS World Marketing Congress (WMC); Developments in Marketing Scie

异端邪说下 发表于 2025-3-22 06:45:58

Patricia Rossi,Nina KreyExamines marketing transformation in the global economy.Explores the current state of the marketing field and where it is going.Features contributions from marketing researchers and practitioners from

沙文主义 发表于 2025-3-22 11:04:25

Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/m/image/624383.jpg

Gourmet 发表于 2025-3-22 13:26:50

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CHECK 发表于 2025-3-22 19:00:32

Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Inte level of service of a firm and a key signal that might help them to reduce the perceived risk when deciding to buy a product. This has gained more and more importance with the advent of the online channel and ongoing digitalization (Verhoef et al. 2015) which has led retailers to face omnichannel-based management.

ALE 发表于 2025-3-23 00:22:45

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取消 发表于 2025-3-23 02:02:42

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HALL 发表于 2025-3-23 09:22:59

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查看完整版本: Titlebook: Marketing Transformation: Marketing Practice in an Ever Changing World; Proceedings of the 2 Patricia Rossi,Nina Krey Conference proceeding