dejected 发表于 2025-3-21 19:32:25
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Marketing Transformation: Marketing Practice in an Ever Changing World978-3-319-68750-6Series ISSN 2363-6165 Series E-ISSN 2363-6173Intend 发表于 2025-3-22 03:53:15
https://doi.org/10.1007/978-3-319-68750-6Academy of Marketing Science (AMS); AMS World Marketing Congress (WMC); Developments in Marketing Scie异端邪说下 发表于 2025-3-22 06:45:58
Patricia Rossi,Nina KreyExamines marketing transformation in the global economy.Explores the current state of the marketing field and where it is going.Features contributions from marketing researchers and practitioners from沙文主义 发表于 2025-3-22 11:04:25
Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/m/image/624383.jpgGourmet 发表于 2025-3-22 13:26:50
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Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Inte level of service of a firm and a key signal that might help them to reduce the perceived risk when deciding to buy a product. This has gained more and more importance with the advent of the online channel and ongoing digitalization (Verhoef et al. 2015) which has led retailers to face omnichannel-based management.ALE 发表于 2025-3-23 00:22:45
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