PLY 发表于 2025-3-21 19:38:38

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合同 发表于 2025-3-21 23:33:02

Marketing Decision Making: A Classification of Marketing Problem-Solving Modesand it is our premise that in designing and implementing marketing management support systems (MMSS), one should start with the decision-making process that such systems are intended to support. In this chapter we first discuss how marketing experts go about making decisions. Then we introduce the c

Perennial长期的 发表于 2025-3-22 00:26:17

The Components of Marketing Management Support Systemsside of marketing management support systems. In Chapters 4, 5, and 6 we discuss the actual . of MMSS, but first, in the present chapter we discuss the . of MMSS that underlie these different tools. In Chapter 1 a marketing management support system was defined in terms of its components as follows:

eczema 发表于 2025-3-22 06:55:03

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Jacket 发表于 2025-3-22 11:14:53

Knowledge-Driven Marketing Management Support Systems I: Artificial Intelligence, Knowledge Represenr mind in order to detect problems and react to opportunities in the market. A marketer is constantly trying to figure out what is going on and why (monitoring and diagnosis) and constantly devising marketing actions and programs that should lead to developments in the desired direction (planning an

CRAFT 发表于 2025-3-22 14:07:35

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creditor 发表于 2025-3-22 19:51:01

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STRIA 发表于 2025-3-22 23:18:52

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防止 发表于 2025-3-23 04:05:29

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孵卵器 发表于 2025-3-23 08:38:16

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查看完整版本: Titlebook: Marketing Management Support Systems; Principles, Tools, a Berend Wierenga,Gerrit Bruggen Book 2000 Springer Science+Business Media Dordrec