不幸的你 发表于 2025-3-21 17:16:19

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山羊 发表于 2025-3-21 23:39:06

Dilip Mutum,Sanjit Kumar Roy,Eva KipnisUnique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business

Bombast 发表于 2025-3-22 02:10:31

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钻孔 发表于 2025-3-22 07:41:07

Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

一瞥 发表于 2025-3-22 10:24:53

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旅行路线 发表于 2025-3-22 15:32:38

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Innovative 发表于 2025-3-22 20:29:27

Introduction to Product Development and Market Entryarketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.

沙文主义 发表于 2025-3-22 23:21:19

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DEFT 发表于 2025-3-23 05:15:19

Case Study 4: IKEA Malaysia and the Halal Food CrisisIn 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.

MELON 发表于 2025-3-23 05:58:18

Introduction to Market Orientation and Brand StrategiesDespite the fact that there are so many empirical studies on marketing orientation, the evidence from literature indicates several perspectives of this concept.
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查看完整版本: Titlebook: Marketing Cases from Emerging Markets; Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS.