独裁者
发表于 2025-3-21 17:36:31
书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies影响因子(影响力)<br> http://figure.impactfactor.cn/if/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies影响因子(影响力)学科排名<br> http://figure.impactfactor.cn/ifr/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies网络公开度<br> http://figure.impactfactor.cn/at/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies网络公开度学科排名<br> http://figure.impactfactor.cn/atr/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies被引频次<br> http://figure.impactfactor.cn/tc/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies被引频次学科排名<br> http://figure.impactfactor.cn/tcr/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies年度引用<br> http://figure.impactfactor.cn/ii/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies年度引用学科排名<br> http://figure.impactfactor.cn/iir/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies读者反馈<br> http://figure.impactfactor.cn/5y/?ISSN=BK0624329<br><br> <br><br>书目名称Marketing Big Oil: Brand Lessons from the World’s Largest Companies读者反馈学科排名<br> http://figure.impactfactor.cn/5yr/?ISSN=BK0624329<br><br> <br><br>
Limited
发表于 2025-3-21 21:24:19
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无所不知
发表于 2025-3-22 02:33:56
Chevron versus Ecuador: How a Strong Brand Defends Itselfollution. The company undertook its own cleanup operations before exiting the country in 1992. As a result of Chevron’s acquisition of Texaco, the same native tribes sued the newly formed ChevronTexaco for $19 billion. Chevron has pursued a Standard Oil-style defense refusing to financially settle the lawsuit.
难解
发表于 2025-3-22 07:57:36
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Apoptosis
发表于 2025-3-22 11:51:51
Mark L. Robinson 2014
indubitable
发表于 2025-3-22 13:44:48
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干旱
发表于 2025-3-22 17:13:23
Book 2014Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn‘t work, showing us how even the largest companies sometimes fail to get their message across.
BULLY
发表于 2025-3-22 21:14:01
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Mnemonics
发表于 2025-3-23 02:52:51
Shell versus Greenpeace and Brent SparDuring the mid-1990s, Shell’s decision to dispose of the Brent Spar oil storage platform at sea, drew angry responses from the environmental organization Greenpeace and many European consumers. Shell attempted to counteract much of the negative media coverage while Greenpeace achieved a public relations victory against a major oil company.
前面
发表于 2025-3-23 06:37:54
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