Adrenal-Glands 发表于 2025-3-27 00:39:06

The Arrogant and Aloof Oil Companyl executives took it upon themselves to use the same strategies, as did Rockefeller. By relying on arrogant and aloof behavior, all of these executives helped to create and perpetuate a poor corporate brand image and reputation.

thrombosis 发表于 2025-3-27 05:05:37

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forbid 发表于 2025-3-27 06:25:44

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光明正大 发表于 2025-3-27 12:19:29

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联想 发表于 2025-3-27 15:51:08

The Standard Oil Empire Reigns Supreme: 1870–1900. To the public and many local U.S. governments and politicians, Standard Oil was the most hated company in America. The company acquired other refining companies for pennies on the dollar and those that were not acquired were forcibly put out of business.

倔强不能 发表于 2025-3-27 21:00:36

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注意到 发表于 2025-3-28 00:49:28

How BP Destroyed a Corporate BrandApril 2010. Although the environmental impact has and will be debated for years, the event serves as a case study of how a properly planned and executed PR and crisis communications plan can help reduce the damage done to the corporate brand.

扫兴 发表于 2025-3-28 04:48:03

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哑剧 发表于 2025-3-28 09:07:43

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Medicaid 发表于 2025-3-28 13:38:44

sue of ethics in artful engagement as an area that is under-explored in memory-work and self-study. Sifiso Magubane, a South African teacher-researcher, considers the emotional challenges in getting permission to use the photograph of a close friend of his who has died. Casey Burkholder, studying at
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查看完整版本: Titlebook: Marketing Big Oil: Brand Lessons from the World’s Largest Companies; Mark L. Robinson Book 2014 Mark L. Robinson 2014 Brand management.Big