表范围 发表于 2025-3-21 18:57:28

书目名称Market Research with Panels影响因子(影响力)<br>        http://figure.impactfactor.cn/if/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels影响因子(影响力)学科排名<br>        http://figure.impactfactor.cn/ifr/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels网络公开度<br>        http://figure.impactfactor.cn/at/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels网络公开度学科排名<br>        http://figure.impactfactor.cn/atr/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels被引频次<br>        http://figure.impactfactor.cn/tc/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels被引频次学科排名<br>        http://figure.impactfactor.cn/tcr/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels年度引用<br>        http://figure.impactfactor.cn/ii/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels年度引用学科排名<br>        http://figure.impactfactor.cn/iir/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels读者反馈<br>        http://figure.impactfactor.cn/5y/?ISSN=BK0624231<br><br>        <br><br>书目名称Market Research with Panels读者反馈学科排名<br>        http://figure.impactfactor.cn/5yr/?ISSN=BK0624231<br><br>        <br><br>

行业 发表于 2025-3-21 23:20:47

http://reply.papertrans.cn/63/6243/624231/624231_2.png

路标 发表于 2025-3-22 03:22:02

http://reply.papertrans.cn/63/6243/624231/624231_3.png

NEEDY 发表于 2025-3-22 05:54:48

Introduction,roducts perform better or worse than the market? Which product group segments show above-average growth and promise success in market development? Such questions are at the beginning of analyzing a market and one’s position in it. A retail panel or a consumer panel can deliver the answers.

refraction 发表于 2025-3-22 11:49:43

http://reply.papertrans.cn/63/6243/624231/624231_5.png

depreciate 发表于 2025-3-22 15:37:19

Product and Period Description,vation for its assortment. While the articles have a specific identity across all panels, the reporting rhythm of the panels determines the periodicity. The periods describe the time and thus the rhythm of continuous reporting by the institutions. The reporting cycles range from daily data delivery to once-a-year reporting.

放逐某人 发表于 2025-3-22 20:06:34

Facts of the Consumer Panel,m the respective panel surveys or calculated using a stored formula..The consumer panels—analogous to the trade panels—have a certain amount of basic quantitative information. These measure quantity and value units. The buyers further enrich the consumer panel facts as an additional information unit and a variety of qualitative information.

Inflated 发表于 2025-3-23 01:12:46

http://reply.papertrans.cn/63/6243/624231/624231_8.png

脖子 发表于 2025-3-23 02:35:45

Application Examples Communication Analysis, However, such tests were only possible to a very limited extent. So it was necessary to develop other methods. This chapter shows how consumer panel and TV panel data can be combined to gain information about the effectiveness of TV advertising on purchase behavior.

leniency 发表于 2025-3-23 07:13:29

Category Management,e established, and the consumer panel was given another additional role. With the shopper data, existing category management analyses could be enriched. Numerous additional indicators (potential indicators) were established, which today belong to the standard data of this discipline.
页: [1] 2 3 4 5 6
查看完整版本: Titlebook: Market Research with Panels; Types, Surveys, Anal Martin Günther,Ulrich Vossebein,Raimund Wildner Textbook 20221st edition Springer Fachmed