VER
发表于 2025-3-21 18:05:50
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发表于 2025-3-21 21:46:18
est in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.978-1-349-30447-9978-0-230-23363-8
地壳
发表于 2025-3-22 01:29:06
Book 2009An analysis of the production and consumption of the communications of Make Poverty History , a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.
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发表于 2025-3-22 08:06:52
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发表于 2025-3-22 11:12:56
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发表于 2025-3-22 14:15:42
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发表于 2025-3-22 18:19:04
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TAG
发表于 2025-3-22 21:24:53
as Brandign.. This is a significant contribution to social movement studies, which has tended to overlook the use of marketing in the construction of protest. Yet a key factor that made . stand out as a mobilization was its widespread use of mass marketing techniques on top of the usual campaigning methods
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发表于 2025-3-23 02:50:38
The Tension between Marketing and Campaigningthe marketeers/moderates — had an impact on the negotiation of the campaign’s communications. Both of these perspectives reflected different understandings of the communications techniques to be used for the campaign as well as differing approaches to relationship with government. I will start by pu
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发表于 2025-3-23 07:02:11
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