BACLE
发表于 2025-3-25 06:26:03
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亲密
发表于 2025-3-25 10:54:06
Digitally Rich,ow can international luxury brands develop digital capabilities in order to gain a digital competitive advantage in China and India?’ Evidence suggests that many international luxury brands are underperforming and there is significant scope for improvement. This chapter discusses the opportunities.
colostrum
发表于 2025-3-25 15:09:30
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lavish
发表于 2025-3-25 17:41:43
Learning from Mistakes,lt, the chapter identifies valuable lessons from these market failures which will serve to supplement overall brand intelligence for marketers who are striving to unlock the potential of these two markets.
没有希望
发表于 2025-3-25 21:01:39
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大厅
发表于 2025-3-26 03:30:22
Luxury Dilemmas,. The chapter provides a rich body of discussion and debate that recognizes that the fine line between success and failure will be very much dependent on an accurate assessment of opportunities and risks.
JADED
发表于 2025-3-26 04:45:16
A Luxury Footprint,velop a brand footprint in China and India. If luxury brands operating in China and India are to realize their true potential, luxury brand executives will need to ensure that a coherent and robust strategy has the flexibility to create long-term market success.
构想
发表于 2025-3-26 08:45:38
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Blazon
发表于 2025-3-26 16:18:54
aced upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets..978-1-137-54715-6
Vasodilation
发表于 2025-3-26 18:17:49
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