dandruff
发表于 2025-3-23 13:11:50
Evolution of Global Luxury Brandsefinition of luxury from a brand management perspective and highlights differences between luxury brands (a company-driven definition) and brand luxury. In addition to discussing characteristics associated with luxury brands, their relative positioning against other brands is observed.
Anonymous
发表于 2025-3-23 17:03:33
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外科医生
发表于 2025-3-23 18:46:07
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FELON
发表于 2025-3-24 00:48:02
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Decimate
发表于 2025-3-24 06:05:18
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欢腾
发表于 2025-3-24 09:14:25
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Endometrium
发表于 2025-3-24 12:51:42
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Stricture
发表于 2025-3-24 18:27:33
https://doi.org/10.1007/978-3-319-60870-9brands; product; authenticity; marketing; buying; globalization; branding
adipose-tissue
发表于 2025-3-24 21:07:31
2662-1061 ng on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars..978-3-319-86948-3978-3-319-60870-9Series ISSN 2662-1061 Series E-ISSN 2662-107X
headway
发表于 2025-3-25 00:21:42
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