Monroe 发表于 2025-3-21 19:16:16
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Book 2018oday’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended pAdditive 发表于 2025-3-22 04:26:12
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Defining Luxuriousnessphasizing the experiences and interpretations of consumers. This contemporary term is discussed in relation to other terms in the luxury field. Turunen highlights the relativity and subjectivity of interpretations of luxury and introduces four elements: extended product, perceived authenticity, perceived uniqueness and context specificity.修改 发表于 2025-3-22 17:24:02
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Book 2018roduct, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars..antidote 发表于 2025-3-23 09:19:11
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