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International Series in Advanced Management Studieshttp://image.papertrans.cn/i/image/471786.jpg图画文字 发表于 2025-3-22 05:41:26
978-3-030-33590-8Springer Nature Switzerland AG 2020四指套 发表于 2025-3-22 10:09:54
International Marketing Strategy978-3-030-33588-5Series ISSN 2366-8814 Series E-ISSN 2366-8822Patrimony 发表于 2025-3-22 15:44:32
Introduction to the Country of Origin Effect in International Marketing Strategies,hapter also describes the objectives of the volume and the methodology of the research. After a brief introduction on the complexity of the COO effect on consumer purchasing behavior in international markets, the chapter clarifies the particular analytical perspective of the volume and illustrates iconsent 发表于 2025-3-22 19:54:53
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,Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–ypes of internationalization include intermediate modalities. To exercise greater control over the market than in export modes and to be able to strengthen the COO and the entire distribution channel, many companies opt for intermediate entry. In the intermediate entry mode, the distribution channelAPRON 发表于 2025-3-23 08:25:46
From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channeleans to be able to exploit and defend one’s own competitive advantages and to operate personally in the production and commercial activities. This chapter is aimed at investigating the ways in which greenfield direct investments can facilitate manufacturers’ value creation process for the market thr