呻吟 发表于 2025-3-21 16:32:45
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Irina HeimProvides a guide to intellectual property management for business students and practitioners.Combines an interdisciplinary outline of IP with practical examples on business decision making.Will be andeviate 发表于 2025-3-22 03:12:32
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The Creation of IP,This chapter discusses how different types of IP are created through research and development (R&D) and innovations in different business contexts and how IP supports organisational performance and success.mechanism 发表于 2025-3-22 15:07:10
The Protection of IP,This chapter will review how IP is globally protected and the impact of IP, which is left unprotected in different business contexts. It will discuss whether regulation offers the same level of protection across different IP contexts.六个才偏离 发表于 2025-3-22 18:46:49
The Exploitation of IP,This chapter discusses how licensed IP can be integrated and exploited in a business model and how different sectors benefit from IP rights they haven’t created.漂泊 发表于 2025-3-22 23:21:18
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