积云 发表于 2025-3-23 11:59:13
https://doi.org/10.1007/978-3-319-24874-5Affordable spectrohelioscopes; Alternatives to etalon filters; Amateur astronomy of Sun; Amateur solarIncorruptible 发表于 2025-3-23 15:46:28
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Ken M. Harrisonbrand hate. In this chapter, the tacit semiotic rules used by brand haters are revealed. It provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates consumer aBAIT 发表于 2025-3-23 22:10:39
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Ken M. Harrison platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions..With the shift from a broadcast to an interactive media system, advertisers have reinve强行引入 发表于 2025-3-24 22:40:18
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Ken M. Harrisongrated and seen by the target audience. This chapter explores brand integration, which is a continuous process to bring the brand to the conscious knowledge of the key stakeholders. In some cases, it might be described as a brand advertisement or integrated marketing communications, but the focus is