表两个 发表于 2025-3-25 05:40:33
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Criminal Marketing: An Inhuman Side of Businessfine crime, organized crime, corruption, viola. tion of ethical and social standards, and so on is extremely compli. cated. According to the legal profession a criminal is a person who has been found guilty of a crime after trial. The criminologist’s definition is wider, including cases when a persoDiskectomy 发表于 2025-3-25 17:21:23
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How Is Humanistic Marketing Possible?mation might be if it can occur. Clearly, in the minds of the contributors of this volume, marketing as we know and practice it today has unsatisfactory characteristics and outcomes, and I should begin by saying that I agree with this point of view. My purpose in this chapter will be to explore some我没有命令 发表于 2025-3-26 02:52:10
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Translating Anthropological Consumption Theories into Humanistic Marketing Practices use marketing to serve marginalized stakeholders. In the non-profit sector, advocates use marketing to promote social causes. However, the most ardent, creative, and visible users of marketing are for-profit corporations in the business-to-consumer sector (e.g., Nestle, PepsiCo, P&G, Unilever,Infuriate 发表于 2025-3-26 10:02:12
Well-being Marketing as Humanistic Marketing marketing beneficence) while preserving the well-being of all other stakeholders (i.e., marketing non-maleficence). As such, well-being marketing has two dimensions: marketing beneficence and marketing non-maleficence. . refers to marketing decisions (e.g. market selection, product strategy, price憎恶 发表于 2025-3-26 15:17:42
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