legerdemain 发表于 2025-3-21 16:04:14

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FLORA 发表于 2025-3-22 00:09:18

978-1-349-46488-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

发生 发表于 2025-3-22 02:02:04

Definitions of and actors involved in digital marketing’s return on investmentThe emergence of the Internet – a wholly new medium – and its implications are probably the biggest change that marketing has faced since World War II. It is no longer just a fad, but a truly new order.

疏忽 发表于 2025-3-22 05:12:14

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CLAM 发表于 2025-3-22 12:21:38

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VEIL 发表于 2025-3-22 16:15:42

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合并 发表于 2025-3-22 19:43:27

Measuring earned mediaMeasuring earned media is a matter of some complexity, linked to their inherent nature, which blends both spontaneous actions and/or reactions, as well as the diversity of social platforms.

Aerate 发表于 2025-3-22 23:11:05

From 360° communication to integrated marketing communicationBrand communication is becoming more and more difficult, with the fragmentation of media, shrinking advertising budgets, and increasingly “ad zapping,” “mediavore” consumers (those with a voracious appetite for any form of media).

倔强一点 发表于 2025-3-23 04:16:21

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吸引人的花招 发表于 2025-3-23 08:58:02

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查看完整版本: Titlebook: How to Measure Digital Marketing; Metrics for Assessin Laurent Florès Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limi