学术讨论会
发表于 2025-3-23 12:20:29
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Corporeal
发表于 2025-3-23 13:53:20
Modeling Customer Lifetime Value, Retention, and Churn,y are done with their assumptions and weaknesses. Next, an empirical application of the stochastic “standard” Pareto/NBD, and the BG/NBD models, as well as an explanatory Pareto/NBD model with covariates to grocery retailing store loyalty program scanner data, is done. The models show their ability
设想
发表于 2025-3-23 19:53:48
Choice-Based Conjoint Analysis, options, why consumers engage in or react to social media, etc. This chapter describes comprehensively the “state-of-the-art” of conjoint analysis and choice-based conjoint experiments and related estimation procedures.
元音
发表于 2025-3-23 23:56:50
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fatuity
发表于 2025-3-24 05:28:28
Thomas Reutterer,Daniel Dantiv… Wird aber unter ‘Kapitalismus’ ein System verstanden, in dem die wirtschaftliche Freiheit nicht in eine feste Rechtsordnung eingebunden ist, die sie in den Dienst der vollen menschlichen Freiheit stellt und sie als eine besondere Dimension dieser Freiheit mit ihrem ethischen und religiösen Mitt
谷类
发表于 2025-3-24 06:50:49
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hidebound
发表于 2025-3-24 13:04:49
Experiments in Market Research,mes (e.g., sales, preferences) is one of the key questions in applied (as well as academic) research in marketing. While such questions may be answered based on observed values of activities and the respective outcomes using survey and/or archival data, it is often not possible to claim that the par
鬼魂
发表于 2025-3-24 17:18:10
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搬运工
发表于 2025-3-24 19:00:10
Crafting Survey Research: A Systematic Process for Conducting Survey Research,eneralize theories. However, conducting effective survey research is challenging. Survey researchers must induce participation by “over-surveyed” respondents, choose appropriately from among numerous design alternatives, and need to account for the respondents’ complex psychological processes when a
AVANT
发表于 2025-3-25 00:41:30
Challenges in Conducting International Market Research,earch in more than one country and provides approaches for addressing these challenges. The chapter examines the research process from the conceptual design of the research model to the choice of countries for data collection, the data collection process itself, and the data analysis and interpretat