External-Otitis
发表于 2025-3-21 18:14:56
书目名称Handbook of Market Research影响因子(影响力)<br> http://figure.impactfactor.cn/if/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research影响因子(影响力)学科排名<br> http://figure.impactfactor.cn/ifr/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research网络公开度<br> http://figure.impactfactor.cn/at/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research网络公开度学科排名<br> http://figure.impactfactor.cn/atr/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research被引频次<br> http://figure.impactfactor.cn/tc/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research被引频次学科排名<br> http://figure.impactfactor.cn/tcr/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research年度引用<br> http://figure.impactfactor.cn/ii/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research年度引用学科排名<br> http://figure.impactfactor.cn/iir/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research读者反馈<br> http://figure.impactfactor.cn/5y/?ISSN=BK0421595<br><br> <br><br>书目名称Handbook of Market Research读者反馈学科排名<br> http://figure.impactfactor.cn/5yr/?ISSN=BK0421595<br><br> <br><br>
Peristalsis
发表于 2025-3-21 22:43:41
Field Experiments,cus on causal inference and internal and external validity. We conclude the chapter with a practical case study as well as a brief literature review on recent published articles employing field experiments as a data collection method, providing the reader with a list of examples to consider and to r
消灭
发表于 2025-3-22 04:11:17
Crafting Survey Research: A Systematic Process for Conducting Survey Research,n, we offer a systematic approach for crafting surveys. We discuss key steps and decisions in the survey design process, with a particular focus on standardized questionnaires, and we emphasize how those choices can help alleviate potential biases. Finally, we discuss how investigators can address p
危险
发表于 2025-3-22 04:41:18
Challenges in Conducting International Market Research,laborative and iterative translation and statistical methods for testing equivalence. This chapter provides researchers with the methods and tools necessary to derive meaningful and sound conclusions from research designed to guide international marketing activities.
著名
发表于 2025-3-22 09:11:52
Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers,s of good quality is challenging. We discuss good practice in finding IVs, and we examine common IV estimation approaches, such as the two-stage least squares approach and the control function approach. Furthermore, we consider other implementation challenges, such as dealing with endogeneity when t
毁坏
发表于 2025-3-22 13:13:01
Fusion Modeling,res including mismatched groups of customers, data at different levels of aggregation, and more general missing data problems that commonly arise in marketing. This chapter provides readers with a step-by-step guide to developing Bayesian data fusion applications, including an example fully worked o
肮脏
发表于 2025-3-22 17:23:16
Modeling Marketing Dynamics Using Vector Autoregressive (VAR) Models,emic researchers pay attention to whether a performance change is temporary (short-term) or lasting (long-term). Establishing the distinction between short-term and long-term marketing effectiveness is central to the understanding of marketing strategy and its implications, which this chapter aims t
土坯
发表于 2025-3-22 23:43:38
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VEIL
发表于 2025-3-23 04:13:45
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Bph773
发表于 2025-3-23 08:05:17
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