Galactogogue
发表于 2025-3-26 22:57:07
The Global Marketing Environment,ical, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some pertinent market characteristics in developing global marketing strategies.
以烟熏消毒
发表于 2025-3-27 01:14:11
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Lipoma
发表于 2025-3-27 06:18:39
978-3-030-90667-2Springer Nature Switzerland AG 2022
悄悄移动
发表于 2025-3-27 09:57:50
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忘川河
发表于 2025-3-27 14:31:08
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沙发
发表于 2025-3-27 19:26:38
Bodo B. SchlegelmilchWritten in a pertinent and succinct managerial style.Provides a step-by-step review of key international marketing strategy decisions.Shows how global market opportunities are identified and global st
飞来飞去真休
发表于 2025-3-28 01:06:01
https://doi.org/10.1007/978-3-031-29436-5 It maps out the field by explaining the key terms: marketing, strategy, and global. Next, we look at theories that explain the rationale for globalization, focusing particular on firm-level explanations. We explain the Uppsala Model of Internationalization, the Born Global Model, and Dunning’s Ecle
树木心
发表于 2025-3-28 05:57:27
https://doi.org/10.1007/978-3-642-55265-6ork, which looks at cultural, administrative, geographic, and economic differences between countries, and the PESTEL framework, which focuses on political, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some
intimate
发表于 2025-3-28 08:50:29
Kanchana Kariyawasam,Matthew Tsaipriate. Thus, the first part of the chapter describes how to systematically assess and select geographic markets. The second part describes alternative market entry methods. A distinction is made between non-equity modes, such as different means of exporting and contractual agreements, and equity mo
Consensus
发表于 2025-3-28 14:23:52
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