Hayes 发表于 2025-3-21 18:38:56

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主动 发表于 2025-3-21 22:09:13

Multi-technology Platforms (MTPs)Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

树木心 发表于 2025-3-22 04:15:25

https://doi.org/10.1007/978-3-531-90723-9This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

NOTCH 发表于 2025-3-22 05:25:36

,Luxo Brasil And Osklen’S New Luxury,This chapter aims to take a tour around Brazil’s flourishing luxurymarket. It starts by presenting an overview of the market before delving into the emblematic case of Osklen’s new luxury.

intuition 发表于 2025-3-22 08:46:07

Perspectives On Luxury Operations In China,Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

fringe 发表于 2025-3-22 15:04:04

Why Buy Luxury? Insights From Consumer Research,This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

fringe 发表于 2025-3-22 17:30:12

ales in a growing market with profits in double digits. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity, agility and continuous adaptation.

枯萎将要 发表于 2025-3-22 23:57:03

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新娘 发表于 2025-3-23 05:06:54

Integrative Prozeßkostenrechnungzones, the link between Europe and Asia and theunique behavior there which makes the country so unusual. This country has such an influence, both politically and economically, on its neighbors (including those of the former communist bloc) that there is a need to understand it better before considering its relationship with the world of luxury.

STRIA 发表于 2025-3-23 06:56:08

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查看完整版本: Titlebook: Global Luxury Trends; Innovative Strategie Jonas Hoffmann (Associate Professor of Marketing), Book 2013 Palgrave Macmillan, a division of M