帐簿 发表于 2025-3-21 19:18:52
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Rob Haelterman,Alfred Bogaers,Joris Degrootef these characteristics provides the foundation for developing a marketing mix for entertainment products that takes their uniqueness into account. Their hedonic and cultural nature makes it difficult for consumers to judge the quality of entertainment products when deciding whether or not to buy th内向者 发表于 2025-3-22 10:32:46
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https://doi.org/10.1007/978-981-15-9209-6ss that connects producers with consumers. We then overview the major studios, labels, and publishers that have dominated entertainment for decades and key transformational strategies, as well as the economic developments for key forms of entertainment—films, games, books, and music. We then isolateoutskirts 发表于 2025-3-22 18:05:29
Transactions on Engineering Technologies chapter is the sensations-familiarity framework that argues that the success of an entertainment product always hinges on the delicate balance between offering enough fresh sensations to be intriguing to the consumer while connecting to things that the consumer already cares about (i.e., familiaritconformity 发表于 2025-3-23 01:14:26
Sabuj Mallik,Ahmed Z. El Mehdawidency of the concept. We then study what makes an entertainment product a “high quality” one, and how such quality ultimately relates to product success. Because many entertainment products rely on a storyline, we also take a look at what makes a narrative “great”—including an examination of whether嬉耍 发表于 2025-3-23 04:09:49
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