BROOD
发表于 2025-3-21 18:24:39
书目名称Electronic Word of Mouth (eWOM) in the Marketing Context影响因子(影响力)<br> http://impactfactor.cn/if/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context影响因子(影响力)学科排名<br> http://impactfactor.cn/ifr/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context网络公开度<br> http://impactfactor.cn/at/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context网络公开度学科排名<br> http://impactfactor.cn/atr/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context被引频次<br> http://impactfactor.cn/tc/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context被引频次学科排名<br> http://impactfactor.cn/tcr/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context年度引用<br> http://impactfactor.cn/ii/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context年度引用学科排名<br> http://impactfactor.cn/iir/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context读者反馈<br> http://impactfactor.cn/5y/?ISSN=BK0306456<br><br> <br><br>书目名称Electronic Word of Mouth (eWOM) in the Marketing Context读者反馈学科排名<br> http://impactfactor.cn/5yr/?ISSN=BK0306456<br><br> <br><br>
carotid-bruit
发表于 2025-3-21 21:08:02
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Encumber
发表于 2025-3-22 02:39:06
Managing eWOM, the most important information source during consumers’ purchase decisions, it is crucial for companies to manage them. Thus, the purpose of this chapter is to provide an overview of the techniques available to manage eWOM communications.
继承人
发表于 2025-3-22 05:10:16
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Deject
发表于 2025-3-22 12:17:07
https://doi.org/10.1007/978-3-030-16077-7r, it is necessary to take into account all eWOM communication facets in order to use them successfully in business. For example, persuasiveness of eWOM communications depends on consumer motivations to use them, which in turn influences information adoption, affecting purchase intention, and hence sales.
浪费时间
发表于 2025-3-22 15:04:46
Engaging in eWOM,engage in eWOM communications from the perspective of senders of eWOM (people who give eWOM) and receivers of eWOM (people who seek eWOM). Knowing these motivations to engage in eWOM can help marketers to encourage people to post more and as a result have an impact on sales.
浪费时间
发表于 2025-3-22 20:14:56
Conclusion,r, it is necessary to take into account all eWOM communication facets in order to use them successfully in business. For example, persuasiveness of eWOM communications depends on consumer motivations to use them, which in turn influences information adoption, affecting purchase intention, and hence sales.
庄严
发表于 2025-3-22 23:52:54
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cataract
发表于 2025-3-23 03:12:37
Integral Methods in Science and Engineeringce, exploring the impact of eWOM will advance understanding of consumer behaviour. Thus, the objective of this chapter is to provide a review of existing studies on impact of eWOM communications from both consumer and company perspectives.
amnesia
发表于 2025-3-23 07:09:42
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