FLINT 发表于 2025-3-25 05:37:36

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Nonflammable 发表于 2025-3-25 08:24:01

Predicting the Influencer Value,More precisely, Study 1 explores (i) what determines the fit of an influencer and a brand and (ii) how this influencer brand fit and the influencer’s other personal characteristics as well as the influencer’s network characteristics within a portfolio of influencers effect post reach (awareness phas

cognizant 发表于 2025-3-25 15:05:01

Investigating the Effectiveness of Influencer Marketing,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.

buoyant 发表于 2025-3-25 16:11:01

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扔掉掐死你 发表于 2025-3-25 20:39:55

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镶嵌细工 发表于 2025-3-26 01:39:59

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Noctambulant 发表于 2025-3-26 05:20:07

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BILK 发表于 2025-3-26 10:20:09

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责难 发表于 2025-3-26 13:55:58

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魔鬼在游行 发表于 2025-3-26 19:35:03

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查看完整版本: Titlebook: Effectiveness of Influencer Marketing; Jane Johne Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to Sp