放大
发表于 2025-3-23 10:47:14
Organisation und Datenverarbeitung,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.
Chivalrous
发表于 2025-3-23 14:01:04
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Fortuitous
发表于 2025-3-23 18:21:09
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neutralize
发表于 2025-3-23 22:40:30
Gerhard Lippe,Jörn Esemann,Thomas TänzerThe following chapter outlines the empirical research related to firm and consumer activities on social media, thereby positioning this thesis in the current literature. Moreover, the aim of this review is to identify relevant studies to answer the following questions regarding the management of an influencer campaign:
liposuction
发表于 2025-3-24 04:20:33
Gerhard Lippe,Jörn Esemann,Thomas TänzerIn the following, a summary of the thesis is provided and the theoretical contribution is outlined. Based on the findings of both studies, managerial implications are derived. Lastly, the thesis provides an outlook on potential future research.
使成波状
发表于 2025-3-24 07:45:58
Literature Review,The following chapter outlines the empirical research related to firm and consumer activities on social media, thereby positioning this thesis in the current literature. Moreover, the aim of this review is to identify relevant studies to answer the following questions regarding the management of an influencer campaign:
有发明天才
发表于 2025-3-24 11:01:27
General Discussion,In the following, a summary of the thesis is provided and the theoretical contribution is outlined. Based on the findings of both studies, managerial implications are derived. Lastly, the thesis provides an outlook on potential future research.
亚麻制品
发表于 2025-3-24 17:23:44
Organisation und Datenverarbeitung,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.
焦虑
发表于 2025-3-24 20:19:18
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Expiration
发表于 2025-3-25 01:57:08
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