考得 发表于 2025-3-23 12:38:48

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exercise 发表于 2025-3-23 14:07:32

https://doi.org/10.1007/978-3-030-92644-1chapters. Specifically, five emblematic SMEs operating in different industries—such as fashion, food and wine, fintech, and home furniture—are assessed through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discuss

无能力之人 发表于 2025-3-23 19:50:56

Bendik Bygstad,Egil Øvrelid,Robin Williamss coping with digital transformation and new technologies adoption. The resulting marketing strategies and main challenges are discussed from a critical perspective. The main outcome is a new practical strategic tool that has been conceptualized to allow SMEs orchestrate digital transformation proce

颂扬国家 发表于 2025-3-23 22:28:28

Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).

Accommodation 发表于 2025-3-24 05:13:15

https://doi.org/10.1007/978-1-4842-8761-3ce. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.

RAFF 发表于 2025-3-24 10:31:29

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微生物 发表于 2025-3-24 14:23:45

Holger Roschk,Wendy Trabold,Katja Gelbrichmarketing strategies. The starting point of the research was the identification of the importance of advanced digital technologies beyond the manufacturing realm. Henceforth, it was central first to deconstruct the meaning of the term digital in different areas and eras (Rialti et al., 2020).

Albinism 发表于 2025-3-24 15:01:13

https://doi.org/10.1007/978-3-031-33646-1digitalisation; SME; big data; marketing 4; 0; martech

LIMN 发表于 2025-3-24 19:48:37

978-3-031-33648-5The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

颠簸下上 发表于 2025-3-25 00:12:47

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查看完整版本: Titlebook: Digital Transformation of SME Marketing Strategies; Innovating for the 4 Riccardo Rialti,Lamberto Zollo Book 2023 The Editor(s) (if applica