VIRAL
发表于 2025-3-21 16:50:42
书目名称Digital Transformation of SME Marketing Strategies影响因子(影响力)<br> http://figure.impactfactor.cn/if/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies影响因子(影响力)学科排名<br> http://figure.impactfactor.cn/ifr/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies网络公开度<br> http://figure.impactfactor.cn/at/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies网络公开度学科排名<br> http://figure.impactfactor.cn/atr/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies被引频次<br> http://figure.impactfactor.cn/tc/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies被引频次学科排名<br> http://figure.impactfactor.cn/tcr/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies年度引用<br> http://figure.impactfactor.cn/ii/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies年度引用学科排名<br> http://figure.impactfactor.cn/iir/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies读者反馈<br> http://figure.impactfactor.cn/5y/?ISSN=BK0279842<br><br> <br><br>书目名称Digital Transformation of SME Marketing Strategies读者反馈学科排名<br> http://figure.impactfactor.cn/5yr/?ISSN=BK0279842<br><br> <br><br>
奇思怪想
发表于 2025-3-21 21:11:58
,SMEs’ Digital Transformation from a Marketing Perspective,ion impacted and transformed SMEs’ marketing strategies. By tracing a timeline of the digitalization and innovation milestones impacting SMEs, the authors focus on the Industry 4.0 phenomenon as a revolution for enterprises, stakeholders, and the surrounding socioeconomic environment. The main goal
dearth
发表于 2025-3-22 04:04:16
,New Technologies and SMEs’ Business Model: ‘Marketization 4.0’,environments opportunities might be understood, implemented, and diffused within enterprises? To answer this question, the authors explore the way SMEs’ business model is impacted by these revolutionary tools and techniques of business management. The main objective is to stress how the three main b
Obstreperous
发表于 2025-3-22 07:23:25
Marketing 4.0 for SMEs in the Digital Era: A Customer-Centric Approach, cohorts, from baby boomers to generation Z. A new “digital” customer journey must be conceptualized to better understand customers’ experience and interactions (i.e., touchpoints) with enterprises present in online environments. The crucial role played by data and business intelligence is analyzed
蘑菇
发表于 2025-3-22 12:35:28
Case Studies: From Theory to Practice,chapters. Specifically, five emblematic SMEs operating in different industries—such as fashion, food and wine, fintech, and home furniture—are assessed through a qualitative approach, namely in-depth case study and interview coding analysis. The main findings and insights are illustrated and discuss
起皱纹
发表于 2025-3-22 15:34:29
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起皱纹
发表于 2025-3-22 20:31:07
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Ingest
发表于 2025-3-22 22:58:21
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RENIN
发表于 2025-3-23 04:09:47
https://doi.org/10.1007/978-1-4842-8761-3ion impacted and transformed SMEs’ marketing strategies. By tracing a timeline of the digitalization and innovation milestones impacting SMEs, the authors focus on the Industry 4.0 phenomenon as a revolution for enterprises, stakeholders, and the surrounding socioeconomic environment. The main goal
progestin
发表于 2025-3-23 06:26:37
https://doi.org/10.1007/978-3-030-92644-1environments opportunities might be understood, implemented, and diffused within enterprises? To answer this question, the authors explore the way SMEs’ business model is impacted by these revolutionary tools and techniques of business management. The main objective is to stress how the three main b