CHOKE
发表于 2025-3-23 11:56:09
http://reply.papertrans.cn/28/2788/278726/278726_11.png
为宠爱
发表于 2025-3-23 17:42:09
https://doi.org/10.1007/978-3-319-57496-7have been concerned with a range of topics in strategic pricing: new product pricing, entry problems, the effects of cost experience on optimal pricing policies, as well as pricing in distribution channels. The need for a dynamic approach when analyzing real world marketing problems essentially stems from the presence of two phenomena, . and ..
要塞
发表于 2025-3-23 19:24:58
Thomas de Graaff,Caroline Rodenburg a static or a period-by-period approach. In this regard, the use of differential games has been a significant contribution to marketing science literature (Rao (1990), Erickson (1992)). Over the last 25 years, an important stream of research on the optimal planning of marketing efforts in competiti
想象
发表于 2025-3-24 01:24:29
https://doi.org/10.1007/978-3-7908-1972-4nt to look at a normal form representation of the game. It turns out that the latter can be analyzed by techniques of optimal control theory (typically, the maximum principle and Hamilton-Jacobi-Bellman equations of dynamic programming). In a noncooperative game, given the other players’ choice of s
狼群
发表于 2025-3-24 05:43:28
https://doi.org/10.1007/978-3-319-57496-7selling. The planning of advertising involves a number of decisions concerning advertising budgets, media and copy selection, and the timing of advertising efforts. A key empirical issue here is to ascertain the effects of advertising media and copy.
Hemoptysis
发表于 2025-3-24 07:44:55
https://doi.org/10.1007/978-3-319-57496-7continuous time. The result is a rich theory which explains a variety of dynamic patterns of pricing … ”. ., where applications of differential games have been concerned with a range of topics in strategic pricing: new product pricing, entry problems, the effects of cost experience on optimal pricin
忍受
发表于 2025-3-24 14:19:34
http://reply.papertrans.cn/28/2788/278726/278726_17.png
无礼回复
发表于 2025-3-24 16:11:06
The Role of Railways in Rural Developmentrketing variables, for example, production, inventories, investments, and financing. Other works study multiple marketing instruments (notably the price-advertising interaction). This chapter discusses the following topics:
描述
发表于 2025-3-24 21:59:40
http://reply.papertrans.cn/28/2788/278726/278726_19.png
遗产
发表于 2025-3-25 02:08:58
Advertising Models,selling. The planning of advertising involves a number of decisions concerning advertising budgets, media and copy selection, and the timing of advertising efforts. A key empirical issue here is to ascertain the effects of advertising media and copy.