精确 发表于 2025-3-23 13:08:20

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ITCH 发表于 2025-3-23 16:37:06

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征税 发表于 2025-3-23 21:03:10

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inspired 发表于 2025-3-24 01:32:35

Theoretical Part,, since brand conceptions also provide some interpretation of brand formation. Yet the difference is that brand formation approaches focus directly on the process of how a brand is created, also explaining where it starts and where it ends (determined by a process of brand-communication), while the

Lumbar-Stenosis 发表于 2025-3-24 03:24:25

Rehab Massoud,Hoang M. Le,Rolf Drechslerown that during brand formation a most essential process is the development of brand identifiers, since they function as some kind of ‘key-elements’ when a cognitive brand concept is created in consumer memory (cf. Chapters B.IV.1.233). For this reason, this chapter will focus on methods to investigate brand identifiers empirically.

浪费时间 发表于 2025-3-24 08:35:15

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Asperity 发表于 2025-3-24 13:07:08

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延期 发表于 2025-3-24 16:22:40

Marken- und Produktmanagementhttp://image.papertrans.cn/d/image/268526.jpg

RECUR 发表于 2025-3-24 19:09:49

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Coterminous 发表于 2025-3-25 00:02:18

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查看完整版本: Titlebook: Design and Brand; The Influence of Pro Robert Kreuzbauer Book 2002 Deutscher Universitäts-Verlag GmbH, Wiesbaden 2002 Brand.Branding.Design