Submitted on: 27 December 2013.
Revised on: 01 February 2014.
Accepted on: 28 February 2014.
Revista Brasileira de Marketing
Submitted on: 04 October 2002.
Revised on: 20 October 2002.
Accepted on: 25 October 2002.
Revista Brasileira de Marketing
Submitted on: 26 May 1999.
Revised on: 06 July 1999.
Accepted on: 19 July 1999.
Revista Brasileira de Marketing
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Submitted on: 19 December 2019.
Revised on: 28 January 2020.
Accepted on: 14 February 2020.
Revista Brasileira de Marketing
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