Submitted on: 05 September 2004.
Revised on: 16 September 2004.
Accepted on: 02 October 2004.
Revista Brasileira de Marketing
Submitted on: 13 December 2019.
Revised on: 12 January 2020.
Accepted on: 03 February 2020.
Revista Brasileira de Marketing
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Submitted on: 22 January 2024.
Revised on: 15 February 2024.
Accepted on: 29 February 2024.
Revista Brasileira de Marketing
Submitted on: 05 February 2007.
Revised on: 28 February 2007.
Accepted on: 11 March 2007.
Revista Brasileira de Marketing
Submitted on: 24 December 2011.
Revised on: 04 February 2012.
Accepted on: 28 February 2012.
Revista Brasileira de Marketing
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Submitted on: 04 October 2004.
Revised on: 09 November 2004.
Accepted on: 29 November 2004.
Revista Brasileira de Marketing
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