爱哭 发表于 2025-3-28 16:37:39
,“Help me Chatbot!”: Customer-Brand Relationship in the Context of Tourism Chatbots,ere collected from 253 French students, and the model was tested using SmartPLS. The results indicate that risk has a negative effect on experience, while trust has a positive effect on experience. Furthermore, experience has a positive impact on brand passion. The study provides valuable theoretical and managerial implications.commute 发表于 2025-3-28 20:13:44
Vapor/Compression Refrigerationeve compelling brand relationships in today’s competitive market. This chapter provides a thorough examination of brand constructs through a systematic literature review in the hospitality and tourism sectors and introduces key antecedents that generate long-lasting brand relationships.有助于 发表于 2025-3-28 23:45:38
Raouf Ahmad RatherProvides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality.Explores CBR in tourism pre-, during-, and post-COVID-19 Pandemic.Features theoretical and practicalFEAS 发表于 2025-3-29 06:19:58
Tourism, Hospitality & Event Managementhttp://image.papertrans.cn/d/image/242397.jpgarthroscopy 发表于 2025-3-29 08:53:22
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The Future of Energy II: Renewable Energyspitality marketing factor in recent decades. However, despite the extant insight in this domain, dynamic CBR remains in flux, necessitating further exploration. In this chapter, we discuss CBR’s key theoretical foundation, perspectives, operationalization(s)/measurement, antecedents, consequences,职业 发表于 2025-3-29 22:00:30
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