single 发表于 2025-3-28 15:02:16
Paul H. Lysaker,Courtney N. Wiesepape maintaining relationships, it is important to know how profitable these relationships are. A marketing manager should encourage all profitable relations to prevent customer migration and relinguish all loss-making customer relations, or change them so that a positive benefit can be obtained.敌手 发表于 2025-3-28 20:56:30
https://doi.org/10.1007/978-3-322-84509-2Automotive Industry; Unternehmenserfolg; management; production; research & development (R&D)合乎习俗 发表于 2025-3-28 23:18:45
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The Value of Passenger Car Customers, maintaining relationships, it is important to know how profitable these relationships are. A marketing manager should encourage all profitable relations to prevent customer migration and relinguish all loss-making customer relations, or change them so that a positive benefit can be obtained.aqueduct 发表于 2025-3-29 14:47:12
Michael D. Johnson (Professor of Marketing, MemberUnternehmen kundenorientiert führeninsurrection 发表于 2025-3-29 17:55:14
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Improved Customer Satisfaction Is Volvo Priority,Volvo had great difficulties in the early 90’s in delivering the high quality products that their U.S. customers expected and as a consequence their customer satisfaction ratings were dropping dramatically. They are, however, presently among the top three car brands. This paper tries to capture the key ingredients of their comeback.metropolitan 发表于 2025-3-30 07:51:59
,An Introduction to Quality, Satisfaction, and Retention — Implications for the Automotive Industry,hion, industry attention has progressed from a focus on internal quality, to external perceptions of customer satisfaction, to subsequent customer retention and profitability. More transformational is the change in the way automotive companies operate and manage themselves. An industry once dominate