空格 发表于 2025-3-21 17:42:01

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Ballad 发表于 2025-3-21 23:14:50

Book 1997insights into these links. After describing the ongoing changes in the automotive industry in more detail, this introductory chapter describes a framework for linking quality, satisfaction, and retention. The framework is used to introduce each of the individual chapters and highlight its contributi

带伤害 发表于 2025-3-22 01:44:34

,From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cartheless this concept has its limits. In this article we suggest the extension of the QFD approach on the base of customer values and benefits. To explain the main idea we applicate the new concept to passenger cars.

偏离 发表于 2025-3-22 06:16:42

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材料等 发表于 2025-3-22 09:57:19

The Case of Mercedes-Benz-Quality in Customer Retention Management,y to the after sales sector but as a concept that must extend to all activities within the company. With reference to brand management, product development and customer service management, the authors illustrate the practical implications of this integrated concept.

ADAGE 发表于 2025-3-22 14:53:17

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ADAGE 发表于 2025-3-22 21:08:24

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代替 发表于 2025-3-22 22:19:54

https://doi.org/10.1007/978-1-349-05330-8s a theoretical basis for a case study from Volvo Car Corporation. The case study illustrates how QFD is used as a tool in the translation process and how Volvo by linking satisfaction to design in the improvement of the transmission system of the Volvo 850 achieved outstanding results.

相反放置 发表于 2025-3-23 04:07:12

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Forehead-Lift 发表于 2025-3-23 09:33:33

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查看完整版本: Titlebook: Customer Retention in the Automotive Industry; Quality, Satisfactio Michael D. Johnson (Professor of Marketing, Member Book 1997 Betriebswi