TINGE 发表于 2025-3-21 18:35:05

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放牧 发表于 2025-3-21 22:58:35

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LIMIT 发表于 2025-3-22 06:33:53

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包裹 发表于 2025-3-22 13:32:48

Customer Accounting978-3-030-01971-6Series ISSN 2196-7873 Series E-ISSN 2196-7881

包裹 发表于 2025-3-22 19:13:15

Massimiliano Bonacchi,Paolo PeregoExplains how to effectively use information on customer characteristics and behavior to create value.Integrates Accounting, Finance, and Marketing perspectives.Includes real-world examples of best pra

破布 发表于 2025-3-22 22:46:25

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Counteract 发表于 2025-3-23 09:13:45

Conclusions and Trends to Look Forward,This chapter concludes the book and provides a glimpse on fundamental managerial, technological and institutional trends that will likely affect the way customer metrics will be deployed to create business value in the next decade.
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查看完整版本: Titlebook: Customer Accounting; Creating Value with Massimiliano Bonacchi,Paolo Perego Book 2019 The Author(s), under exclusive licence to Springer N