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Customer Accounting978-3-030-01971-6Series ISSN 2196-7873 Series E-ISSN 2196-7881包裹 发表于 2025-3-22 19:13:15
Massimiliano Bonacchi,Paolo PeregoExplains how to effectively use information on customer characteristics and behavior to create value.Integrates Accounting, Finance, and Marketing perspectives.Includes real-world examples of best pra破布 发表于 2025-3-22 22:46:25
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Conclusions and Trends to Look Forward,This chapter concludes the book and provides a glimpse on fundamental managerial, technological and institutional trends that will likely affect the way customer metrics will be deployed to create business value in the next decade.