bronchodilator
发表于 2025-3-28 14:36:17
Segmentation, Targeting, and Positioning with the purpose of identifying and selecting potential buyers and communicating distinctive product benefits in the market. This chapter considers literature relating to segmentation, targeting and positioning, and finally, the strategic role of positioning in segmentation and targeting.
HUMP
发表于 2025-3-28 20:03:04
Positioningsegmentation and targeting. This chapter suggests recognition of a difference between strategic positioning and operational positioning. The literature suggests a difference that is characterized on the one hand by a business that evolves a strategy in all areas of the company that closely matches a