HERTZ 发表于 2025-3-26 22:48:06
https://doi.org/10.1007/978-1-349-08864-5 This chapter uses three separate studies, two qualitative and one quantitative, both to evaluate and validate the case study and as a means of further clarifying the findings and propositions conceptualized in the previous chapter. The three studies are described separately and include analysis andInterstellar 发表于 2025-3-27 04:53:06
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978-1-349-51343-7Palgrave Macmillan, a division of Macmillan Publishers Limited 2004错 发表于 2025-3-27 17:30:24
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https://doi.org/10.1007/978-1-349-08710-5 with the purpose of identifying and selecting potential buyers and communicating distinctive product benefits in the market. This chapter considers literature relating to segmentation, targeting and positioning, and finally, the strategic role of positioning in segmentation and targeting.fodlder 发表于 2025-3-28 11:33:00
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