Rebate
发表于 2025-3-25 05:08:33
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喊叫
发表于 2025-3-25 09:29:09
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municipality
发表于 2025-3-25 15:22:24
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Commission
发表于 2025-3-25 19:44:49
The Cultivation of Chinese Luxury Brands and Cross-Cultural Communication Strategy, by brand extension. (4) Carry out IP cooperation with implicit cross-cultural character. (5) Take rational use of brand leverage, including countries of origin, events and people, etc. (6) Create unique brand personality based on brand archetype.
外向者
发表于 2025-3-25 20:01:53
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insecticide
发表于 2025-3-26 02:37:23
Book 2024xt, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by ad
pacifist
发表于 2025-3-26 07:02:01
https://doi.org/10.1007/978-981-97-1371-4Cross-cultural communication; Chinese brand; Case study; Psychological distance; Brand strategy; Globaliz
Legion
发表于 2025-3-26 11:37:36
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Lime石灰
发表于 2025-3-26 15:20:59
Jingyun ZhangPresents the theory on a specific area of international business strategy.Discusses interesting theoretical concepts, such as psychological distance, implicit context, and bridge population.Is based o
NICHE
发表于 2025-3-26 19:20:09
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