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Brand Cross-Cultural Communication: Theoretical Basis,arts with anthropology, cultural anthropology, literary psychology, international trade, communication (cross-cultural communication), management (including cross-cultural management, management of international marketing, and strategic brand management), and other disciplines to sort out the basic theories of cross-cultural brand communication.难解 发表于 2025-3-24 10:43:35
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Case Study,urope, the United States, Australia, Southeast Asia and other countries and regions along “the Belt and Road”, taking into account the process of cross-border M&A (COFCO) and brand upgrading after M&A (“Cremo” of Yili Thailand).Enliven 发表于 2025-3-25 01:03:29
distance, implicit context, and bridge population.Is based oThis book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological dis