强化 发表于 2025-3-25 04:33:48
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Book 2009nels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design oIncisor 发表于 2025-3-25 11:56:27
sales channels. Such coordinated sales channels certainly affect the internal organizational structure of such multichannel retailers. Adequate performance measurement systems are needed to manage the resulting risks (for example channel con?icts) and utilize possible synergy effects. In this book, a design o978-3-8349-0845-2978-3-8349-9950-4muffler 发表于 2025-3-25 16:39:28
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Summary and discussion of results,ed. A set of e-commerce relevant success factors was presented. The final part of the theoretical foundation of this work presented the discussion of multichannel-specific performance measures. These measures cover customer behavior and aim to capture the channel switching behavior of multichannel customers.indignant 发表于 2025-3-26 15:42:37
Summaries and critical commentary, a compact example system, which helps the reader understand the model. Nevertheless, a satisfying implementation in terms of completeness and practical usability would involve the implementation together with a real world company and is beyond the scope of this work.充气球 发表于 2025-3-26 18:27:52
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