External-Otitis
发表于 2025-3-21 16:05:34
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Cabinet
发表于 2025-3-21 21:08:19
Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspectiveying consumer motivations became increasingly important to U.S. corporations from the interwar years. Logemann shows the rise of corporate market research departments and new professional consultancies. The promise of “scientific” planning in marketing, however, was no American peculiarity. The case
euphoria
发表于 2025-3-22 04:25:55
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Yag-Capsulotomy
发表于 2025-3-22 08:33:40
A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Makingrized by information asymmetries; the sellers have information about the product that the buyers do not possess. Producers believe they have a product that will solve a consumer problem. Consumers typically do not know whether the product will solve their problem or not, but they are aware that they
Sedative
发表于 2025-3-22 11:11:25
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倔强不能
发表于 2025-3-22 15:40:37
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倔强不能
发表于 2025-3-22 18:52:28
German-Style Consumer Engineering: Victor Vogt’s ,, 1925–1950y during the 1920s, trade journals propagated American methods of rationalization in production and sales. At the same time, though, American ideas were adapted to German business practices. Consequently, the article argues, we have to refrain from overly generalizing narratives of consumer engineer
自作多情
发表于 2025-3-23 00:44:15
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伟大
发表于 2025-3-23 04:57:27
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大骂
发表于 2025-3-23 07:04:52
Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980shift in business practices from a producer-centered orientation to a new sensibility toward consumers. By examining how market research influenced business strategies on the micro-level, this chapter calls this interpretation into question. Case studies from German and American carmakers show that t