Arthur
发表于 2025-3-21 18:37:16
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抗体
发表于 2025-3-21 23:14:37
A. C. Fleischer,C. M. Herbert,D. M. KeppleFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,
轻率的你
发表于 2025-3-22 02:27:08
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失误
发表于 2025-3-22 05:24:23
Steven V. Ley,Caroline M. R. Lowout to better understand the difference between consumer brand bonds and consumer-possession bonds. Based on their extant literature review, Kleine and Baker (2004) recommend clarifying these concepts that express bonds with brands and possessions, using terms such as ‘brand relationships’ (Edson Es
Influx
发表于 2025-3-22 11:37:52
https://doi.org/10.1007/978-3-642-75158-5 an exclusive and loyal nature since this can be very beneficial (Sheth and Parvatiyar, 1995). This was also the central theme in the book .(Roberts, 2004), which stipulated that great brands need more than just respect to earn undying loyalty from their consumers. In 2004, Roberts posited that resp
忧伤
发表于 2025-3-22 14:45:49
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忧伤
发表于 2025-3-22 18:22:02
J. Stadler,A. H. Hölscher,J. Roder,J. Langeride to deep disappointment, anger, and hate. Sports managers view their teams as brands to be managed (Gladden and Funk, 2002). Sports teams, like other brands, generate diverse brand meanings in the minds of sports consumers. They have a strong symbolic dimension. First, sports spectating is a vis
Acclaim
发表于 2025-3-22 23:41:41
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CLOUT
发表于 2025-3-23 05:09:07
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笨重
发表于 2025-3-23 05:34:06
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