从属 发表于 2025-3-23 13:47:10

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Infantry 发表于 2025-3-23 17:04:24

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洁净 发表于 2025-3-23 21:58:31

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fixed-joint 发表于 2025-3-24 00:52:49

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小口啜饮 发表于 2025-3-24 02:51:25

https://doi.org/10.1057/9781137427120brand; branding; commodity market; consumer; personality

烦扰 发表于 2025-3-24 08:18:02

978-1-349-49101-8Palgrave Macmillan, a division of Macmillan Publishers Limited 2015

遗传 发表于 2025-3-24 11:50:43

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Compatriot 发表于 2025-3-24 18:24:54

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reserve 发表于 2025-3-24 21:53:42

Role of Brand Love in Consumer Brand RelationshipsFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,

Kinetic 发表于 2025-3-25 00:54:23

Will You Defend Your Loved Brand?ansactions started to be replaced by a focus on relationships, and so the focus shifted from products to brands. Initially, the importance of relationships was recognized among the different marketing players, manufacturers, suppliers, distributors, and then somehow customers. But the real shift in
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查看完整版本: Titlebook: Consumer Brand Relationships; Meaning, Measuring, Marc Fetscherin,Tobias Heilmann Book 2015 Palgrave Macmillan, a division of Macmillan Pu