从属
发表于 2025-3-23 13:47:10
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Infantry
发表于 2025-3-23 17:04:24
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洁净
发表于 2025-3-23 21:58:31
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fixed-joint
发表于 2025-3-24 00:52:49
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小口啜饮
发表于 2025-3-24 02:51:25
https://doi.org/10.1057/9781137427120brand; branding; commodity market; consumer; personality
烦扰
发表于 2025-3-24 08:18:02
978-1-349-49101-8Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
遗传
发表于 2025-3-24 11:50:43
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Compatriot
发表于 2025-3-24 18:24:54
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reserve
发表于 2025-3-24 21:53:42
Role of Brand Love in Consumer Brand RelationshipsFullerton, 2005) and brand identification (Escalas and Bettman, 2003). The brand relationship paradigm has been successful because of its relevance for understanding brand loyalty, conceptualized as long-lasting relationships with the brand that rely on deep, underlying feelings toward it (Fournier,
Kinetic
发表于 2025-3-25 00:54:23
Will You Defend Your Loved Brand?ansactions started to be replaced by a focus on relationships, and so the focus shifted from products to brands. Initially, the importance of relationships was recognized among the different marketing players, manufacturers, suppliers, distributors, and then somehow customers. But the real shift in