谈判 发表于 2025-3-23 12:59:04

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interlude 发表于 2025-3-23 16:12:53

https://doi.org/10.1007/978-3-658-28421-3Advertising; E-Commerce; Conversational Agents; Complaint Management; New Media Form and eSports; Digital

ANTH 发表于 2025-3-23 20:06:36

978-3-658-28420-6Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

戏法 发表于 2025-3-23 23:29:57

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NAV 发表于 2025-3-24 03:14:07

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Acupressure 发表于 2025-3-24 08:20:19

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TOM 发表于 2025-3-24 13:33:56

Ekaterina Reshetova,Nikita Krupenskiyamework. All six essays (see Table 2.1-1) focus on specific topics in digital environments, by dealing with relevant questions for practice, and, in particular, by taking important marketing academia-related research questions into account.

Classify 发表于 2025-3-24 16:48:44

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性别 发表于 2025-3-24 21:35:31

Introduction,es in the world (Kemp, 2018) and offer challenges due to developments in digital marketing (Leeflang et al., 2014). Hence, a general objective for research is, to get a more profound view on how digital environments affect consumers (Stephen, 2016).

Lipoma 发表于 2025-3-25 01:15:46

Structure and Content of the Essays,amework. All six essays (see Table 2.1-1) focus on specific topics in digital environments, by dealing with relevant questions for practice, and, in particular, by taking important marketing academia-related research questions into account.
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查看完整版本: Titlebook: Congruency, Expectations and Consumer Behavior in Digital Environments; Frederic Nimmermann Book 2020 Springer Fachmedien Wiesbaden GmbH,