悄悄移动
发表于 2025-3-23 09:49:42
Commodities and Customer Loyalty: Squaring of the Circle?ent contribution examines whether customer loyalty is possible for commodities. Proceeding from several levels of the buying process, generally valid approaches for creating customer loyalty are firstly identified. This is followed by an examination of the transferability of these approaches to comm
LAIR
发表于 2025-3-23 15:14:08
Updates on the Connection Between Customer Relationship Management and Commoditizationll products become commodities at some level. Product innovation, globalization, competition intensity, and technology evolution have increased the speed of commoditization in most industries. The main objective in a highly commoditized industry is to avoid a price war. Innovation, migration from pr
fabricate
发表于 2025-3-23 18:48:04
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JOG
发表于 2025-3-23 22:40:07
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轻率看法
发表于 2025-3-24 06:08:54
Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovationead to further profit erosion. It takes the view that understanding, imaging, and planning . can be differentiated is the first step in making a commoditized product differentiated through different approaches to innovation (.). In this sense, marketing and innovation as two functions need to be ope
assail
发表于 2025-3-24 09:35:36
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narcotic
发表于 2025-3-24 14:08:40
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Biblocial media-based influencer marketing as a counterstrategy to effectively position products and brands in the market. Social media-based influencer marketing has also attracted considerable attention in marketing research, with numerous studies shedding light on the contingencies that shape success
流浪
发表于 2025-3-24 17:00:08
Margit Enke,Anja Geigenmüller,Alexander LeischnigSummarizes the state of the art on commodity marketing with practical advice.Provides strategies, frameworks, and approaches for commodity marketing.Shares best practices for different industries faci
aesthetician
发表于 2025-3-24 22:54:22
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Nonporous
发表于 2025-3-25 00:29:08
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